Monday, October 8, 2012

Innovation in Design





Sometimes, as a company, it's hard to stay relevant. Sure, you may have designed an extremely functional product, but if it looks like a PalmPilot cira 1997, you're going to have a hard time making sales. So if you want to be successful, you not only have to make useful products, but beautiful ones too. And that's where places like Continuum come in.

Continuum worked on many great products over the years. They worked on the Reebok Pump in 1988. They worked on the P&G Swiffer in 1998. They also designed the One Laptop Per Child in 2006. And the Gatorade Tetrapak in 2012. As you can see, they've been beautifying products like shoes, the mop, laptops, and Gatorade for decades.

So what else does Continuum do besides making things pretty? They work on solving problems. They help make products sustainable. They help cut costs through effective design. And they make people want the products that they design. Just a few hundred years after Eli Whitney's innovation of interchangeable parts, we're designing for a whole new set of criteria, and Continuum is leading the way.

1 comment:

  1. Suggestion...include links in your post. You could link to Continuum, to the Swiffer, OLPC, etc. What makes Continuum able to churn out so many great products? What did you learn about the company when you researched it?

    ReplyDelete